Instagram strong together digital marketing

Whether youвЂ™re tagging a specific location, a city, or even a country, it is an effective way to reach different demographics. You can include geographic location tags on your Instagram Stories now to make your business or brand more discoverable locally and globally. Over the years, Instagram has introduced a number of features to help brands and businesses reach a wider audience. In the beginning, when you are deciding which social media platform is right for your business, one of InstagramвЂ™s strengths to consider is that it helps businesses increase brand awareness. Create content that will keep your followers coming back for more! Instagram Helps Businesses Grow An AudienceДЄs a business, you should never stop looking for new ways to grow your audience. Are you launching a new product or service? Do you want to give your followers an exclusive sneak peek behind the scenes of your office? Looking to have one of your employees do an Instagram Story takeover? Announcing the winner of your recent social media contest? From promotional photos and videos to more fun, lighthearted content, consistently posting a wide variety of original content will help keep your Instagram Story and brand fresh. You can literally post anything you want, without having to worry about ruining the вЂњthemeвЂќ or вЂњaestheticвЂќ of your Instagram feed. Instagram Stories gives you the freedom to post a variety of content. Here are 4 reasons why businesses should tap into the engagement potential of Instagram Stories: Instagram OffersВ the Ability to Post a Variety of Content Thirdly, Instagram Stories disappear after 24 hours, so you wonвЂ™t have to worry if it doesnвЂ™t fit your feedвЂ™s overall theme. Unlike the original standard square format of Instagram posts, Instagram Stories are shot vertically. Secondly, the format of this feature is perfectly suited for mobile - you can post anywhere and anytime, making it super accessible when youвЂ™re on the go. The wonderful thing about Instagram Stories is that it caters to this generation of people with shorter attention spans since you can only post videos up to 15 seconds at a time. Many people have attributed this drop to the proliferation of technology. According to a study conducted by Microsoft, the average human attention span has dropped from 12 seconds to 8 seconds currently.

I doubted this new Instagram feature would be ableВ to compete with Snapchat, because вЂњHey, Snapchat did it first, right?вЂќ Five years later, Instagram has leapfrogged its competitors by constantly innovating and introducing new features to keep users engaged on the platform.Д«ut why should businesses use Instagram Stories?ДЇirstly, Instagram Stories are a quick and easy way to engage with other users and followers. When Instagram Stories first launched in 2016, I thought to myself, вЂњ This is just a copycat of SnapchatвЂќ.

Editor's Note: This post was originally published in October 2018 and has been updated with additional content in August 2021.

Instagram strong together digital marketing